How can SEO benefit your Content Marketing strategy?

How can SEO benefit your Content Marketing strategy?

How can SEO benefit your Content Marketing strategy?

Content marketing aims to develop relevant content. There are several objectives behind this effort, ranging from attracting new leads (working as part of the Inbound Marketing strategy) to promoting engagement with the public — also contemplating branding.

Considering these two points, especially the sense of attraction, SEO is a fundamental piece to attract new visitors to a website, for example. Once a content is well positioned in search results, the chances of a user accessing it and advancing in the marketing funnel and, eventually, in the sales funnel are greater.

In this way, SEO has a lot to contribute. In this case, optimization can benefit blogs, websites, YouTube channels and any other forms of content that are influenced by search engines.

SEO tips that will boost your traffic:

Once you understand the importance of SEO as part of your marketing strategies, it's time to develop strategies and check out tips that will make a difference in boosting your traffic results.



The pillars mentioned above will be covered in the SEO tips below. Check them out:

Go beyond keywords, search for topics

Keywords reveal the core of a piece of content, its central objective. However, there will always be more to explore so that the content meets the user's needs as much as possible. Therefore, diversifying topics is an excellent strategy for enriching the material — in addition to promoting readability when working with heading tags.

Google itself already offers insights on how to develop topics since the SERP (Search Engine Page Results) reveals the users' search intent. However, don't just rely on this perception. Also rely on tools like Also Asked. With it, you can see what people are searching for that are related to the topic. Paying attention to this is important for your content to stand out. Click Here for SEO Blogs

Never forget that mobile is the priority:

Since Google understood that internet use is mostly done through mobile devices, website indexing began to prioritize websites optimized for mobile devices. With the Mobile First Index, the more responsive the websites, the greater the chances of being prioritized when ranking.

When Google announced this algorithm, it was determined that websites created after its implementation would only have their mobile versions indexed, while old websites would still be indexed by the desktop version.

At a certain point, this scenario changed and the desktop version began to be ignored.

For this reason, an SEO's thinking should be focused primarily on mobile. When planning a new page, for example, think first about On-page SEO for smartphones and tablets and then about the other versions.

This is the best way to ensure good technical performance results such as Core Web Vitals, for example.

Improve your website's loading speed:

Core Web Vitals is the algorithm that measures user experience, so loading speed is also taken into consideration. The metric that represents speed is LCP (Layout Content Paint), which can be measured in SEO tools such as Page Speed ​​Insights.

The importance of having optimized speed goes beyond the experience itself. It is impressive to access a website that loads quickly, and the impacts of this surprise drive more checkouts on e-commerce sites, for example. There are studies that prove that slow sites are abandoned. Therefore, be sure to optimize yours.